NYC Roots. Tokyo Soul.

We are twin sisters from NYC who found our inspiration in the streets of Japan. We fell in love with the culture—the craftsmanship, the obsession with detail, and the quiet serenity of the style. We wanted to bring that energy home, but we faced a major wall: the fit.

Authentic Japanese fashion is incredible, but the sizing rarely translates to American bodies. Finding the right fit was a constant struggle.

That’s why we created Luvily.

We bridge the gap between Tokyo aesthetics and American accessibility. We curate the latest Japanese trends—from soft grunge to avant-garde—and manufacture them specifically for US sizes. It’s the authentic style you crave, with the fit you actually need.

Luvily is our love letter to Japanese fashion, rewritten for you. We can’t wait to see how you wear it.